Out of the Gate

There's a certain optimism and decisiveness that impacts our prospects around January 1st.  It is the ideal time to connect with your sphere and key prospects.  After having time at home to slow down, think, and talk, many of our prospects have reached a conclusion about their housing decisions.  A substantial portion are ready to transact.  Make sure you take advantage of those coming out of the gate.  If they don't hear from you; you're unlikely to be involved in the transaction.

Here are a few tips:

1. A minimum of one mailing to EVERYONE in your local database.  Remember its your responsibility to make sure they know about your services.
2. Key in on contacts who have been in their current home for more than five years.
3. Create an event that draws your contacts together, invest in the food and location.  Give them a fun reason to connect with you. 
4. Make at least 5 calls every business day to reconnect, check interest levels, and offer a Happy New Year.
5. Promote the opportunities in the market and be specific about best buys, great neighborhoods, mortgage programs, and other incentives. 

We only get to come out of the gate with the New Year energy for a few days.  Commit to the work and you will maximize the opportunity.