Here are some resources that you may want to consider. One is the podcast, Big Mouth Marketing, available from Sharper Agent. It’s available online or through free download using iTunes. Click here for the link. Each week they post a different interview with very relevant real estate marketing information. This morning, I listened to a terrific interview with national real estate trainer, Stefan Swanepoel. He provided three simple and effective tips for our online social marketing. Here are his points with my expansion and applications:
1. Give more than you take: make sure than what you are posting is more about helping others achieve their objectives than it is about you achieving yours. How often do you go on FaceBook and simply comment on the posts of others rather than promoting your newest listing?
2. Be careful: remember that what you post can be shared well beyond your intended audience, especially on Twitter. It is important to acknowledge the ongoing conversation posts rather than jump in as Mr. or Mrs. Expert-on-the-subject.
3. Build Relationships: Imagine making a new contact at a social event and immediately launching into a series of prospecting questions. Not cool. It’s not cool in online social environments either. Build the relationship and the business will follow. Become a person of value in your online community, not the bill board of real estate.
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