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This past week I had a thirty minute face-to-face conversation with a vendor who was working to earn the business of our firm. He made eye contact, asked great questions, and made a very strong impact. The crazy thing was that we were twelve miles apart the entire time. Through video conferencing we were able to speak face-to-face with our smart phones. I really felt like we had been together for an effective meeting.
Video is a powerful tool for improving our communications. Consider putting it to work for you this week. What if you were to take the simple step of posting a video message to one or two key prospects this week? Imagine how they would feel about your effort. Here's how you can do it using Facebook.
Start by finding a status update for one of your key contacts on Facebook. Second, record a video message using your smart phone.
The third step is to upload the video onto the other person's Facebook page. You can do this by navigating to their page, choosing "Share photo", and then selecting the footage you just recorded on your phone. Select the video file just like you would a photo; it will upload just the same. You probably want to keep your video under 60 seconds in length.
Run a few different approaches and see what kind of response you get. You'll have people talking and hopefully sharing the file across their network.
Here are a few other ways to impact your network with short videos on Facebook:
- Send a birthday greeting - make someone's day by singing them the traditional or telling them what you appreciate about them.
- Take quick footage of an important event. Combine it with a few notes on what happened.
- Attending the big game? Get a quick clip with you in it to share the experience.
- Previewing homes: find the perfect match for your buyer and send a video preview with your narration while still on location.
- Open House: record your invitation, share a feature, and upload your message just before the event begins.
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