Becoming a Great Agent

I am fortunate to be around many great agents, even some who are super producers.  I often wonder, "What gets them such different results?"  Over the next few posts, let's consider four qualities that produce that great agent difference.  If you want to grow your results, your production, your income - these are points that will help you do it.

Point 1:  Great agents have defined systems.  They are not inventing the wheel over and over.  They don't have to slow down to determine what needs to happen at this point in the transaction.  They know.  How?  They have systems.  Activities that need repeating: Buyer interviews, listing appointment follow up, contract to closing duties, monthly communication with past clients - Great agents have systems that guide them through these activities.  Super producers may delegate the task to others, but the habit to imitate is systems.  Start small and grow from there:

• Define a process that you are currently repeating
• Write down every step in simple brain storm fashion
• Let it simmer a few days - you'll think of other items to add
• Sequence the order of the steps
• Pick a tool: spreadsheet, Google Doc, or action plan from your database tool 
• Input the system into that tool
• Execute and test
• Refine and keep rolling along

Give it a try on one of your small routines this week.  See where you can grow.  

Next post we'll look at another quality of great agents: prospecting.  What are they doing differently?